What term describes the political strategy of promoting common people as candidates in elections?

The term that best describes the political strategy of promoting common people as candidates in elections is popular campaigning. This approach emphasizes making political processes and candidates more relatable to the average voter, often utilizing themes that resonate with the everyday experiences of the populace. Popular campaigning focuses on engaging the broader community, highlighting candidates who come from regular backgrounds, and fostering a sense of connection between candidates and voters.

In this context, the other terms can have different meanings. Voter mobilization refers primarily to efforts aimed at increasing voter turnout, focusing on getting people to the polls rather than on candidate promotion. A grassroots movement involves organizing from the ground up, typically centered around community issues and activism, but does not specifically denote the selection of candidates. Public advocacy entails raising awareness and lobbing for particular issues or policies but does not specifically relate to the promotion or election of candidates. Thus, popular campaigning most accurately encompasses the strategy of putting forward common people as candidates to appeal to the electorate.